The bright and breezy shoot follows Josephine Skriver and Ning Chang as they immerse themselves in a relaxed day on the Mediterranean shore, in the Italian village, which inspired the collection’s name. It is imbued with a laid-back sense of style, reflecting the same easy-going elegance the Swiss watch maker instils inside the Portofino line. Photographed dipping toes in the sea, carrying a ship and a classic car out for a spin, and tasting gelato on the quayside, the campaign depicts a glamorous set of friends enjoying a picture-perfect day.
Available from August 2019, this season’s new variants each feature an innovative easy-to-use strap change system, which permits the wearer to customise their own watch with up to 13 distinct strap options. Crafted by the Italian leather products maker Santoni, hand-coloured colors incorporate grey, light grey, black, blue, dark brown, orange, bronze, burgundy, raspberry pink, aubergine, green and indigo blue. A Milanese stainless steel mesh bracelet is accessible also. The new watches have a female 34mm dial size – the smallest in IWC watches present collection.
Josephine Skriver, that has modelled for hundreds of fashion houses around the world, and Ning Chang, who has appeared in over 40 films and tv show in Asia, were equally thrilled to be asked to become the faces of their Portofino campaign, also wear the newest designs.
“I couldn’t envision beginning my relationship with IWC in a more perfect place,” said Josephine Skriver. “Portofino is a magical place, and I have had such a wonderful time with Ning Chang. One of the true joys of being a version is that I can encourage people to become more daring in their fashion choices, and the newest Portofino designs actually represent this doctrine, as they can be adapted to fit your look or your mood.”
Ning Chang added:”Researching Portofino with Josephine has been such a fantastic experience. I was so pleased to be asked to become a part of this IWC family, and to begin in this gorgeous area was incredible. It’s so exciting to work with such a innovative brand. Even a Portofino watch is chic and elegant; it’s the perfect addition to any ensemble.”
The new watches stay loyal to the signature Portofino codes, with their glossy style and uncluttered dials, but IWC has also sought to introduce a dash more color, and also a more womanly soul into the lineup. “The watches are equally elegant and modern as ever, and Josephine and Ning Chang are great representatives with this ethos. We’re happy to have them both on board as brand ambassadors.”